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Digital Marketing
Get the right message to the right people — and prove it worked.
Digital marketing blends creativity and analytics: content, ads, SEO, and email, all measured by data. It's one of the most accessible high-demand skills and works whether you're employed, freelance, or building your own business.
The route
Marketing foundations 2–4 weeks
Audiences, funnels, positioning, and the channels that exist.
- Marketing funnel
- Audience & positioning
- Channels overview
- Copywriting basics
SEO & content 3–5 weeks
How search works, keyword research, and content that ranks and converts.
- SEO basics
- Keyword research
- Content marketing
- On-page optimization
Paid ads & email 3–5 weeks
Run and measure ads on Meta/Google, and build email that people open.
- Meta / Google Ads
- Targeting & budgets
- Email marketing
- Landing pages
Analytics & a campaign 3–5 weeks
Measure everything, then run a real campaign end to end.
- Google Analytics
- Attribution basics
- A/B testing
- A real campaign
Who it's for
- Business and communication types
- Founders marketing their own product
- Creative people who like data too
Career outcomes
- Digital Marketer
- Performance / SEO Specialist
- Social Media Manager
Prefer guided learning?
If self-paced study keeps stalling, a mentored cohort can get you to job-ready faster. DTI runs structured programs in Albania across software, data, and security.
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